Sensitive Choice
June 14th, 2007
I recently saw an advertisement in a magazine for Sensitive Choice and had a look for myself - http://www.sensitivechoice.com.au
This web site is incorporated with the National Asthma Council of Australia. The aim of the Sensitive Choice Program is to help you identify companies that are committed to reducing asthma and allergy triggers. Obviously this is a common question for sufferes and their families and with over 12% of the population suffering from asthma and 40% of the population from allergy, it has not come before its time.
I love the origin of their butterfly logo - as stated on the web site
"Of all the symbols associated with asthma and allergies the simple butterfly offered the best response from consumers for the following reasons:
*the wings are symbolic of the lungs, *it is a gentle and sensitive creature, *it flies best in fresh air "
On the web site you will find product categories such as air conditioning, baby, bedding, flooring, cleaning, paint, pets, vacuum cleaners and the list goes on.
I encourage you to visit the web site to see how it can help to reduce the triggers in your home!
And be sure to let us know what you think of the Sensitive Choice web site and the program!

What a great idea - here’s hoping that it becomes the next heart tick…